Marketing Tools
About the UTM Builder
The UTM Builder adds utm_source, utm_medium, utm_campaign, utm_term and utm_content parameters to any URL so your campaign traffic is attributed correctly in Google Analytics and other analytics tools. Channel presets fill in common source/medium pairs.
- Category
- Marketing Tools
- Price
- Free
- Account
- Not required
- Runs
- Entirely in your browser
How to use the UTM Builder
- Paste the landing page URL.
- Pick a channel preset or fill in source, medium and campaign.
- Copy the tagged URL.
Privacy
Everything runs in your browser: what you type or paste is processed by JavaScript on your device, not on a server. If you are signed out, nothing is saved at all. If you sign in with Google, your inputs and settings are saved privately to your account so they sync across devices.
Frequently asked questions
Is the UTM Builder free?
Yes. UTM Builder is completely free with no sign-up, no usage limits and no watermarks.
Is my data private?
Yes. The UTM Builder processes everything in your browser. Signed out, nothing is saved; signed in, your inputs sync privately to your own account.
Which UTM parameters are required?
utm_source, utm_medium and utm_campaign are the core three. utm_term and utm_content are optional and used for keywords and ad variations.
Should UTM values be lowercase?
Yes. Analytics tools treat “Email” and “email” as different values, so keeping everything lowercase avoids split reports.
Does it work on my phone?
Yes. Toolbench runs in any modern browser on desktop, tablet or phone — there is nothing to install.
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